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Accounting (Managerial Acco… Marketing 2012

Competing for Advantage

Author Robert E. Hoskisson, Michael A. Hitt, R. Duane Ireland, Jeffrey S. Harrison
Publisher South-Western College Pub
Category Business & Economics
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160.33 200.95 USD
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Book Details
ISBN / ASIN0538475161
ISBN-139780538475167
AvailabilityUsually ships in 24 hours
Sales Rank390,318
MarketplaceUnited States 🇺🇸

Description

Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resource. COMPETING FOR ADVANTAGE, 3E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.
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