Selling: Helping Customers Buy
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Book Details
Author(s)Roger Ditzenberger, John Kidney
PublisherSouth-Western Educational Pub
ISBN / ASIN0538605316
ISBN-139780538605311
Sales Rank1,970,742
CategoryHardcover
MarketplaceUnited States 🇺🇸
Description ▲
This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.
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