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Communication for Managers

Author Norman B. Sigband, Sigband, Arthur H. Bell
Publisher South-Western Educational Publishing
Category Business & Economics
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76.95 USD
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Book Details
ISBN / ASIN0538834757
ISBN-139780538834759
Sales Rank4,062,946
MarketplaceUnited States 🇺🇸

Description

This book offers broad coverage of business communication topics such as legal/ethical considerations, intercultural communication, cultural diversity, corporate annual reports, the business plan and crisis management. The managerial approach emphasises analysis of managerial situations and the generation of the appropriate communication necessary for that situation. The problems, cases, and exercises are all drawn from business and industry, and international aspects are covered.
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