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Managerial Economics: Applications, Strategy, and Tactics

Author James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher South-Western College Pub
Category Managerial economics
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Book Details
Author(s)James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
PublisherSouth-Western College Pub
ISBN / ASIN0538881062
ISBN-139780538881067
Sales Rank4,177,301
CategoryManagerial economics
MarketplaceUnited States 🇺🇸

Description ▲

The emphasis on real world, manager-oriented applications shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and Managerial Challenges - more than any other book - support this real world approach.

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