Big Data: A Revolution That Will Transform How We Live, Work, and Think

Financial Times Business Book of the Year Finalist

“Illuminating and very timely . . . a fascinating — and sometimes alarming — survey of big data’s growing effect on just about everything: business, government, science and medicine, privacy, and even on the way we think.”
—New York Times

It seems like “big data” is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers’ buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. What we have already seen is just the tip of the iceberg.

Big Data is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.

“An optimistic and practical look at the Big Data revolution — just the thing to get your head around the big changes already underway and the bigger changes to come.”
—Cory Doctorow, boingboing.com

• Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
• Information Dashboard Design: Displaying Data for At-a-Glance Monitoring
• Computer Ethics and Professional Responsibility
• Computer Ethics (4th Edition)
• Automate This: How Algorithms Took Over Our Markets, Our Jobs, and the World
• Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
• Microsoft Excel 2019 Step by Step
• Reinventing Capitalism in the Age of Big Data
• QlikView 11 for Developers: Effective analytics techniques for modern Business Intelligence
• Data Mining: Practical Machine Learning Tools and Techniques (Morgan Kaufmann Series in Data Management Systems)