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Anderson Personal Selling S… Introduction to Global Busi…

Management

Author Robert Kreitner
Publisher Cengage Learning
Category Business & Economics
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384.95 USD
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Book Details
ISBN / ASIN0547148488
ISBN-139780547148489
Sales Rank344,316
MarketplaceUnited States 🇺🇸

Description

Management, 11/e takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology. The student-friendly content features references to pop culture and cites current publications of interest to students. In addition to providing the management framework and introducing students to contemporary management topics, the text provides experiential activities to get students thinking and acting like real-life managers. Test Preppers at the end of each chapter provide students with immediate reinforcement and assessment of their understanding of key chapter concepts. A robust network of supplements helps students to understand the hands-on, real-world application of chapter concepts.
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