“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
Iacocca: An Autobiography
📄 Viewing lite version
Full site ›
Book Details
Author(s)Lee Iacocca, William Novak
PublisherBantam
ISBN / ASIN0553251473
ISBN-139780553251470
AvailabilityUsually ships in 24 hours
Sales Rank23,891
CategoryBiography & Autobiography
MarketplaceUnited States 🇺🇸
Description ▲
Similar Products ▼
- Where Have All the Leaders Gone?
- Talking Straight
- My Life and Work
- Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans
- Sam Walton: Made In America
- Car Guys vs. Bean Counters: The Battle for the Soul of American Business
- The Carroll Shelby Story: Portrayed by Matt Damon in the Hit Film Ford v Ferrari
- Where Have All the Leaders Gone?
- Henry Ford - Auto Tycoon: Insight and Analysis into the Man Behind the American Auto Industry (Business Biographies and Memoirs - Titans of Industry)
- Jack: Straight from the Gut
More Books in Biography & Autobiography
Random Variables
View
Personal Diary of Admiral the Lord Louis Mountbatten S…
View
Jesus of Nazareth
View
I Dream of Madonna: Women's Dreams of the Goddess of P…
View
'TIS
View
Now and in time to be: Ireland & the Irish
View
Freak or Unique: The Chris Evans Story
View
Home Truths: Life Around My Father
View
Fenian Fire
View