Principles of Marketing

Name: Principles of Marketing
Author: Philip Kotler, Gary Armnstrong
ISBN: 9780558366384

Author Philip Kotler, Gary Armnstrong

Publisher Prentice Hall College Div

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Book Details

Author(s)Philip Kotler, Gary Armnstrong

PublisherPrentice Hall College Div

ISBN / ASIN0558366384

ISBN-139780558366384

MarketplaceCanada 🇨🇦

Description ▲

This great value Multi Pack combines the expertise of best selling author Frances Brassington's "Principles of Marketing 3/e" (ISBN:0273657917) with the brand new "Marketing in Practice DVD" (ISBN: 0273681028) which includes a series of real life case studies from some of the world's leading businesses.