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How to Measure Customer Satisfaction

Author Nigel Hill BSC, Graham Roberts-Phelps, John Brierley, Rob Macdougall
Publisher Gower Publishing Company
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55.00 USD
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Book Details
ISBN / ASIN0566081938
ISBN-139780566081934
AvailabilityUsually ships in 1 to 2 months
Sales Rank7,496,791
MarketplaceUnited States 🇺🇸

Description

The success of a business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to customers - this book aims to help businesses reach that goal. It is a practical guide to measuring customer satisfaction.