Brand Planning for the Pharmaceutical Industry
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Book Details
Author(s)Janice Maclennan
PublisherGower Pub Co
ISBN / ASIN0566085208
ISBN-139780566085208
MarketplaceFrance 🇫🇷
Description ▲
MacLennan, a consultant, wrote Marketing planning for the pharmaceutic industry (with John Lidstone), for which this is a companion volume. Branding strategies are described both for products not yet on the market and for those that are. The book is broken into outline form, with many figures and tables. Each chapter includes a series of guidelines