Theories of Mass Communication

Name: Theories of Mass Communication
Author: Melvin L. DeFleur, S.Ball- Rokeach
ISBN: 9780582280175

Author Melvin L. DeFleur, S.Ball- Rokeach

Publisher Prentice Hall Press

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Book Details

Author(s)Melvin L. DeFleur, S.Ball- Rokeach

PublisherPrentice Hall Press

ISBN / ASIN0582280176

ISBN-139780582280175

Sales Rank6,114,479

MarketplaceUnited States 🇺🇸

Description ▲

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.