Harnessing the Mobile Internet

We are now in the early phase of a mobile Internet tsunami, the impact of which may change our lives even more than the Internet itself did a decade ago. Businesses will need to fundamentally rethink how they can take advantage of this major shift in communications and technology to make them more profitable and competitive. Harnessing the Mobile Internet is an executive guide for all the stakeholders in this new world of mobile communications.

Yankee Group has estimated that the global consumer mobile Internet services market has an untapped market potential of $55 billion. Harnessing the Mobile Internet describes the market dynamics and trends, and how business and technology professionals can learn how to profit from this exploding marketplace.

Harnessing the Mobile Internet also identifies how the complex range of players and technologies fit together in the mobile Internet ecosystem, and the opportunities for these companies to drive new revenues and increase their competitiveness.

Read Harnessing the Mobile Internet and find out the answers to these questions and more:

- What has been the evolution of the mobile Internet?
- What are the components of the mobile Internet?
- What are the major trends that are accelerating the growth of the mobile Internet market?
- Who are the key stakeholders of the mobile Internet ecosystem and how can you identify and evaluate the likely winners and losers?
- How do businesses build viable business models to profit from the expansion of the mobile Internet?
- What will be the evolution of the mobile Internet over the next five years?