Economic Sense

From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy and Authenticity:

Economic Sense is a treatise on the state of the economy and rationale for using experiences and transformations to create a sustainable engine of commerce not dependent on goods and services.

Drawing inspiration in tone and design from Thomas Paine s famous colonial era publication, Common Sense, this pamphlet is a call to action for businesses to realize that the Industrial and Service Economies have had their day. Pine & Gilmore go on to challenge readers to aggressively pursue experience- and transformation-based offerings that provide value far beyond rapidly commoditized goods and services.

Provocative reading for those seeking a sustainable strategy to compete beyond price, price, price in an increasingly competitive and global marketplace.