The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

In 2012, The 4 Essentials (previously The 4 Essentials of Entrepreneurial Thinking) launched #1 on Amazon and #3 on the NY Times Bestseller List. Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also dispels many myths about how we define and create success. Through his trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology, all before age 30. Drawing on dozens of iconic mentors from Socrates, Edison, and da Vinci to Mycoskie, Oprah, Malala, and Branson, Cliff provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) that empower us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results!

• The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
• Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
• The Tipping Point: How Little Things Can Make a Big Difference
• Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
• Fundamentals of Corporate Finance
• Who Owns the Ice House? Eight Life Lessons From an Unlikely Entrepreneur
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
• Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion