Strategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & Diagnostics

In Strategic Pricing for Medical Technologies, industry veteran and pricing expert, Christopher D. Provines, provides a comprehensive and practical guide to pricing medical technologies. Medical technologies include medical devices, in-vitro diagnostics, in-vivo diagnostics, combination products, and medical supplies & equipment. The book will help you better quantify, communicate, and capture value in an increasingly challenging environment. Drawing on 20-plus years of experience in the medical technology industry as well as research, the book provides a comprehensive strategic framework for pricing medical technologies. It specifically addresses, among other things:

• Quantifying the value of medical technologies
• Setting pricing strategy
• Communicating value
• Developing offering strategies
• Understanding buying groups and the buying center
• The role of evidence and reimbursement
• Pricing innovation
• International pricing.

It is filled with real case studies, useful frameworks, and detailed explanations of how to think about the unique issues and challenges of pricing medical technologies.