Taking the Mystery Out of Social Media: Leveraging Social Media To Build Value For Your Customer, A Brand For Your Business and Growth For Your Company

Maybe you're not convinced that Social Media can be leveraged successfully in B2B. Perhaps you're not buying the ROI on Social Media. We tackle both issues head on in this book by providing an executive summary chalk full of facts, best practices and examples of B2B companies who are "doing it right". In the process, we provide a strategy to connect with your audience along with many useful tools to leverage to ensure your success. Special thanks to our contributors to this book; Jon Thomas, Josh James, Paul Cordasco, Ebe Randeree and Stone Payton.