Web Marketing On All Cylinders

Currently in use as a college textbook and a Gold Medal Winner: 2014 Independent Publisher Book Award for best how to book. Whether you're a website owner, marketing director, or a CEO, Web Marketing On All Cylinders is an accessible guidebook that explains how to improve your company's bottom line by making your marketing tactics work symbiotically and seamlessly. You'll find essential tips and advice on web strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing.