Niche To Rich: Zap! Your Way To Success

There has never been a better opportunity for people to live the American Dream. Merrie and Jeff Wycoff launched their tile cleaner from a garage-based business, and when they found the niche of Restoration, their infomercial for Zap! The Professional Restorer took them from $300K in debt to $180 million in sales. Niche to Rich: Zap! Your Way to Success explains how to find and fill a hole in the market by using the 5 Rs of Recognizing, Reinventing, Reeducating, Reaching Out and Releasing your product or service to exponentially increase your chances of success.