LAND THAT MARKETING JOB...TODAYSeeking a marketing or brand management position? Get
Rise Above the Noise. Author and professional interview coach,
Lewis C. Lin, provides you an
industry insider's perspective on
how to answer the most common and
difficult marketing interview questions.
Rise Above the Noise reveals:
- Sample answers to most important marketing interview questions
- Frameworks on how to tackle marketing case questions including pricing, marketing plans, positioning statements, advertising critiques and private label competition
- Biggest mistakes marketing candidates make at the interview and how to avoid them
- Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you
Questions and answers covered in the book include:
- What promotional strategies would you use for a Honey Nut Cheerios campaign?
- Develop a social good campaign for Teavana.
- Should Hidden Valley increase the price of its ranch dressing?
- Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
- Tell me about a terrible product that's marketed well.
