The Public Triumph: Public Relations for the Strong, and Those Who Want to Be

The Public Triumph is a complete guide to gaining public relations success based on your strengths. The approach outlined in this book is based on Marine Corps recruit training, where the author served as a recruit training officer and a public affairs officer. This book is a bit of a boot camp for entrepreneurs and offers an aggressive "do it yourself" public relations approach. In this book, you will learn ways to get things done in spite of the apathy of others. You will learn swift guidelines to protect yourself by measuring the strength of people around you. You will also go to boot camp. Literally. You will learn about obtaining and shaping media coverage from case studies from both the U.S. Marine Corps and the business world. You will learn search engine optimization (SEO) for small businesses. You will learn 11 proven elements of newsworthiness from the viewpoint of a reporter. You will learn what to do if you receive negative coverage or anticipate it, turning a disaster into an advantage. Additionally, you will learn some writing skills and how to present your business to the public with panache, pride and confidence. Finally, you will learn the business end of public relations for the bottom line-oriented entrepreneur. The Public Triumph might offend you, but it will stretch you and help you to make your business more successful and profitable through public relations. The author is the founder of Triumph Business Communications (www.publictriumph.com) and Triumph Business Services (www.utriumph.com).