Launching New Ventures: An Entrepreneurial Approach

"Launching New Ventures, Fourth Edition", provides today's entrepreneurs with the tools to conceive and start a successful new venture in a global marketplace. It is organised to follow the logical process of new venture creation from recognising an opportunity to testing a business concept in the marketplace to creating a company to implement the concept through the writing of a business plan. "Launching New Ventures, Fourth Edition", represents the most current thoughts, ideas and practices in the field of entrepreneurship.