Growing and Managing a Small Business: An Entrepreneurial Perspective
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Book Details
Author(s)Kathleen R. Allen
PublisherSouth-Western College Pub
ISBN / ASIN0618705090
ISBN-139780618705092
AvailabilityUsually ships in 1-2 business days
Sales Rank1,170,867
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.
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