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The Innovation Marathon: Lessons from High Technology Firms

Author Mariann Jelinek, Claudia Bird Schoonhoven
Publisher Wiley-Blackwell
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Book Details
ISBN / ASIN0631153926
ISBN-139780631153924
MarketplaceFrance 🇫🇷

Description

The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.