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Strategies and Styles (LBS Centre for Business Strategy)

Author Michael Goold
Publisher John Wiley & Sons
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49.95 USD
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Book Details
Author(s)Michael Goold
ISBN / ASIN063116846X
ISBN-139780631168461
Sales Rank3,321,337
MarketplaceUnited States 🇺🇸

Description

This book explains the role of the corporate centre in large diversified corporations. Based on a study of sixteen leading multinationals, the book investigates the relationship between corporate, divisional and business units, and aims to show how the centre can choose a style that increases the profitability of the business. Using Chandler's account of the role of the centre in strategy and structure, Michael Goold and Andrew Campbell present an analysis of the management process in diversified corporations.