Principles of International Marketing Research (Principles of Export Guidebooks)
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Book Details
Author(s)Len Groves
PublisherWiley-Blackwell
ISBN / ASIN0631193553
ISBN-139780631193555
AvailabilityUsually ships in 24 hours
Sales Rank8,945,098
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
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