The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing
📄 Viewing lite version
Full site ›
Book Details
PublisherWiley-Blackwell
ISBN / ASIN0631214852
ISBN-139780631214854
AvailabilityUsually ships in 24 hours
Sales Rank6,617,205
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View