The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing
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Book Details
PublisherWiley-Blackwell
ISBN / ASIN0631214852
ISBN-139780631214854
AvailabilityUsually ships in 24 hours
Sales Rank6,617,205
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
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