Understanding Human Motivation: What Makes People Tick

Understanding Human Motivation is a lively presentation of how factors such as biological nature, instinct, past experience, and society determine what we do.

• Draws on many different domains of human behavior and links together many motivational factors such as fear, sex, consciousness, and rage.
  
• Illustrates the theoretical bases of motivation through real-life examples and case studies.
  
• Written in accessible manner for use in courses.