Inventing Popular Culture: From Folklore to Globalization (Wiley-Blackwell Manifestos)

John Storey, a leading figure in the field of Cultural Studies, offers an illuminating and vibrant account of the development of popular culture. Addressing issues such as globalization, intellectualism, and consumerism, Inventing Popular Culture presents an engaging assessment of one of the most debated concepts of recent times.

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• Provides a lively and accessible history of the concept of popular culture by one of the leading experts in the field.
  
• Traces the invention and reinvention of the concept of popular culture from the eighteenth-century “discovery” of folk culture to contemporary accounts of the cultural impact of globalization.
  
• Examines the relationship between the concept of popular culture and key issues in cultural analyses such as hegemony, postmodernism, identity, questions of value, consumerism, and everyday life.