The Apparel Industry

All students of clothing and fashion need to understand the structure of the business in which they will make their living. Although the market is worth many billions of pounds the industry is highly competitive, fast moving and complex and demands in-depth knowledge, flair and flexibility from entrepreneurs. In such a dynamic, high speed market success can turn to failure very quickly. This textbook explains the structure of the industry in the UK and globally, the current problems and strategic responses to global shifts in production. Issues of trade barriers and changes of exchange rates are addressed and the book ends with a number of potential survival strategies for businesses.