The Trust Future: How to Use Business Ethics to Create Trust, Engagement, Purpose, Performance and Happiness

Want to be happier at work? Want to know what smart businesses are doing better? Want greater productivity from your staff? This book holds the key to creating trust in your work life. Imagine a future where your boss trusted you more, where your staff trusted you implicitly and your customers and investors felt more engaged. Imagine too, that you could trust them in return. How much more would you accomplish? How much more fulfilled would you be? The Trust Future is not an idealistic Utopian dream; it is a readily available choice. This book is a compelling business case on how you can create trust, performance and happiness. And live true to your values so you are succeeding commercially as well as intrinsically. On the serious side, it’s packed full of research, examples and case studies, and includes 229 documented references. On the lighter side, it includes hilarious stories from company turnarounds, analogies from the martial arts ring and heartfelt anecdotes from teaching kids Buddhism. And some fun facts you are simply not going to believe. How many other books on ethics make you laugh? Omer Soker wrote The Trust Future to make business life more productive, more innovative, more enjoyable and less stressful for managers and employees alike. Editorial Reviews: “Omer Soker’s independent thinking and lucid approach to applying ethical principles to enterprise is a breath of fresh air in current business literature. He articulates clear and rational principles that can be applied in any corporate environment. From the CEO to the most junior employee, The Trust Future is powerful and rewarding reading.” Jon Stanfield, CEO, Horizon Credit Union “Reading The Trust Future was like taking a big, deep breath of fresh air. It challenged and inspired me around my leadership, my relationships and to live my values in all areas of my work. Well researched and full of inspiring stories.” Mandy Scotney, Executive General Manager, House of Travel “Omer Soker is a truly inspirational business man who has written a compelling, powerful and thought-provoking book. Use the clear and wise direction in this book as a catalyst to propel your business forward.” Sharon McGlinchey, Founder, MV Organic Skincare& Instyle Magazine’s Woman of Style/Beauty 2010 “The Trust Future is a new milestone in developing more trust within organisations large or small.” Mike Boorn Plener, Business Growth Specialist “This book is a road map of how to be a responsible business.” Peter Greenham, Signatory of United Nations Global Compact & Chairman, Australian Organisation for Quality “Omer Soker brings together respected research, case studies and examples of best practice, to form a road map for enterprises and individuals to build trust, purpose and performance." Rosemary O’Connor, Director, Springboard Enterprises “The Trust Future is a map book. You understand where you should be heading but you still need to remind yourself to ensure you reach your destination.” Doug MacColl, Finalist CFO of the Year Awards 2012 and CFO, Reed Exhibitions “I found the principles in The Trust Future really interesting, and an opportunity to pause and reflect on what we do and how we go about doing it.” Jeff Rogut, CEO, Australasian Association of Convenience Stores “Companies will benefit from listening to Omer and his ethos." Amelia Coote