The Macintosh Way
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Book Details
Author(s)Guy Kawasaki
PublisherScott Foresman Trade
ISBN / ASIN0673461750
ISBN-139780673461759
Sales Rank891,808
CategoryHardcover
MarketplaceUnited States 🇺🇸
Description ▲
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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