Both Selling 101 and this Sales Training Workshop - Leader Guide are part of the Small Business Sales How-to Series, by the same author.
WHO THIS SALES TRAINING WORKSHOP--LEADER GUIDE IS INTENDED FOR
- Sales managers looking for materials for sales team meetings.
- Instructors in new entrepreneur training workshops.
- Instructors in community colleges or similar job-training programs
Written by the author of Selling 101: Consultative Selling Skills, this Workshop Leader Guide is designed for the sales manager or instructor of a new business skills workshop.
The 14 Modules in the Workshop Leader Guide track the coverage in Selling 101, linking to specific pages for ease in linking across.
A chart at the start of each Module provides a succinct overview of what that module is about, suggested time to allow, as well as materials and set-up.
The content within the modules guide the instructor or leader through clearly-marked sections, such as
- OVERVIEW AND SET CONTEXT,
- LEAD DISCUSSION,
- EXPLAIN,
- PAIR TRAINEES FOR ONE-ON-ONE ROLE PLAYS,
- CONDUCT WHOLE-GROUP DEBRIEFING, and,
- WRAP-UP AND OVERVIEW THE NEXT MODULE.