The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: • Creating your own Specific Brand Image (SBI) • Developing a flexible business that can evolve with industry trends • Using holistic branding to maximize your customer experience • Crafting a business that is unique with uncompromising quality • Creative ways to differentiate your coffee house • Barista hiring tips to ensure an engaging culture • Techniques to keep your staff motivated • Today's coffee house design trends • The role of the professional barista • Creating your own business plan • Weekly Playbook to increase ticket averages

• Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business
• The Complete Idiot's Guide to Starting And Running A Coffeebar
• The Daily Grind: How to open & run a coffee shop that makes money
• Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money (Coffee Boys Step By Step Guide)
• Start & Run a Coffee Bar (Start & Run Business Series)
• The Curious Barista’s Guide to Coffee
• The World Atlas of Coffee: From Beans to Brewing -- Coffees Explored, Explained and Enjoyed
• Starting Your Own Coffee Shop: Opening & Running a Successful Coffee Business
• How to Open a Financially Successful Coffee, Espresso & Tea Shop: With Companion CD-ROM
• The Professional Barista's Handbook: An Expert Guide to Preparing Espresso, Coffee, and Tea