Cause Selling - The Sanford Way

Cause Selling is your guide to success in today's philanthropic world. The ideas and concepts in this book are based on the idea that we all sell every day. Billionaire philanthropist and founder of the Sanford Institute of Philanthropy at National University, Denny Sanford, decided that the best way to help fundraisers and nonprofit professionals thrive is by teaching them how to "sell" their cause through techniques that have worked for decades in the for-profit world.