Style & Substance: How to Create a Compelling Brand

Style & Substance is a guide and workbook for women who want to build their confidence, their brands and their bank accounts. In this book you will learn how to build an iconic brand that’s immediately recognizable, just like Chanel, DryBar and Beyoncé (even if you don’t have a Beyoncé-sized budget!) You’ll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And you’ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touchpoints and platforms. Style & Substance will help you: **Identify your brand attributes and learn how to exude them in everything you do **Powerfully express your promise of value **Connect to your bigger WHY so you can effectively share your story **Craft your mission statement from a place of intention and purpose **Create a Brand Handbook and Style Guide for your brand **Develop compelling brand touchpoints that help your audience engage with you in a meaningful way **Cultivate your own personal sense of style The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand. If you’re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.

• How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity
• Brand Brilliance: Elevate Your Brand, Enchant Your Audience
• Bare: A 7-Week Program to Transform Your Body, Get More Energy, Feel Amazing, and Become the Bravest, Most Unstoppable Version of You
• CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
• Styling for Instagram: What to Style and How to Style It
• Mind Your Business: A Workbook to Grow Your Creative Passion Into a Full-time Gig
• Hashtag Authentic: Finding creativity and building a community on Instagram and beyond
• The World of Your Business Playbook
• Style Your Mind: A Workbook and Lifestyle Guide For Women Who Want to Design Their Thoughts, Empower Themselves, and Build a Beautiful Life
• Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform