Imperial Persuaders: Images of Africa and Asia in British Advertising (Studies in Imperialism)

During the time of the British Empire 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This is the first book to trace the historically changing image of non-white people in British advertising during the colonial period. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images.