Retail Marketing

Retail Marketing has been specifically written for tertiary students of retailing at either undergraduate or postgraduate level. The main aim of this textbook is to take students on an exciting and enjoyable journey through the major aspects of retail marketing. It would also be suitable for business people anywhere in the supply chain who want to understand contemporary retailing theory and practice, and could also be an excellent resource for executive development programs. As the retailing world continues to change dramatically and irrevocably, the best way for retailers to succeed in such a turbulent context is to have sharper, more purposeful retail strategies underpinned by retailer branding and innovation. This TUP textbook takes an integrated learning model approach that combines theory, doing, experimenting and reflection. Key features include: * A research-led approach to teaching and learning that incorporates the latest available research and encourages readers to conduct their own research; * Important concepts such as ‘the total shopping experience’, the ‘customer-merchandise interaction’, the three-way branding choice model, and the interactive model of locational choice; * Coverage of small, medium and large retailers, not-for-profit retailing, as well as goods and services; and * Current topics including superstore interactivity, e-retailing and the role of shopping centers as community hubs.