This revised and updated edition of the classic MBA guide provides a complete explanation of what top schools look for, plus a step-by-step guide to the entire application process. Included are more than a hundred successful essays and in-depth advice from more than 30 admissions directors. In addition, this guide shows applicants how to:
• Develop an optimal marketing strategy
• Assess and upgrade their credentials
• Choose the right program
• Write high-quality essays
• Choose and then manage recommenders
• Ace interviews
• Prepare for business school and get the most out of it