Hunch: Turn Your Everyday Insights Into The Next Big Thing

Where will your next big idea come from?

Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?
 
Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go.

In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world.

Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

• The Right Story: A brief guide to changing the world
• Difference: The one-page method for reimagining your business and reinventing your marketing
• Story Driven: You don't need to compete when you know who you are
• Marketing: A Love Story: How to Matter to Your Customers
• Meaningful: The Story of Ideas That Fly
• The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
• Make Your Idea Matter: Stand out with a better story
• This Is Marketing: You Can't Be Seen Until You Learn to See
• Building a StoryBrand: Clarify Your Message So Customers Will Listen
• The Power of Moments: Why Certain Experiences Have Extraordinary Impact