The Secrets Of Consulting

Gerald M. Weinberg draws on his 25 years of experience as author, lecturer and consultant to share his secrets about the often irrational world of consulting. "The irrationality can drive consultants crazy but if consultants can cope with it, it can also drive them rich."

Using memorable rules, laws and principles to make his points, Gerald M. Weinberg offers guidance on how to succeed in this highly competitive profession. Among the topics are pricing and marketing your services, measuring your effectiveness and dealing with client resistance.

"...an irreverent, funny but true look at those thousands of professionals, as well as con men, who call themselves consultants."--Martin A. Goetz, President, Applied Data Research, Inc.