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Advertising (Opposing Viewpoints)

Publisher Greenhaven Pr
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34.36 44.95 USD
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Book Details
PublisherGreenhaven Pr
ISBN / ASIN073774751X
ISBN-139780737747515
AvailabilityUsually ships in 24 hours
Sales Rank4,400,459
MarketplaceUnited States 🇺🇸

Description

Explores both sides of the debate over whether the pervasiveness or content of advertising is harmful. Discusses sexism, and marketing that exposes children to alcohol. Examines the rise in both spending and negativity in political ads, and the potential for reform. Also looks at the future of advertising, using new outlets like the internet and product placement.