Levi Strauss & Co. (CA) (Images of America)
📄 Viewing lite version
Full site ›
Book Details
Author(s)Lynn Downey
PublisherArcadia Publishing
ISBN / ASIN0738555533
ISBN-139780738555539
AvailabilityUsually ships in 24 hours
Sales Rank1,065,170
CategoryHistory
MarketplaceUnited States 🇺🇸
Description ▲
When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.
More Books in History
The Bet, and Other Stories
View
Pakistan and the Bomb: Public Opinion and Nuclear Opti…
View
Writing National Histories: Western Europe Since 1800
View
Empire in Eclipse
View
Monks and Laymen in Byzantium, 843-1118
View
The Wilmington and Western Railroad (Images of Rail: D…
View
Black Sailor, White Navy: Racial Unrest in the Fleet d…
View
Feasibility of Laser Power Transmission to a High-Alti…
View
The Democratic Republic: 1801-1815
View