Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
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Book Details
Author(s)Sue Runyard, Ylva French
PublisherAltaMira Press
ISBN / ASIN0742504077
ISBN-139780742504073
MarketplaceFrance 🇫🇷
Description ▲
This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.