Strategic Copywriting: How to Create Effective Advertising

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are_or aren't_effective in attracting consumers. Click here for PowerPoint Slides to accompany Strategic Copywriting