Fountain of Youth: Strategies and Tactics for Mobilizing America's Young Voters (Campaigning American Style)

The withdrawal of young Americans from electoral politics has been as startling as it has been mystifying. Possible explanations for this phenomenon have focused on increased levels of cynicism and distrust among young voters, the behavior of candidates and campaign consultants, and the importance of institutional barriers to voting.

Then came the 2004 election, when nearly 47 percent of eligible 18-to-24-year-olds turned out to vote an 11 percent increase over 2000 levels. In the wake of this surprising development, Fountain of Youth looks at the tactics and strategies for youth mobilization from improved civic education to recasting the theme of "Rock the Vote" to reinvigorating political parties. Indeed, the book includes new and innovative research on the role of local political parties in registering and getting young voters to the polls. This volume will be of interest to scholars, teachers, practitioners, pundits-in short, anyone concerned about the future of our democracy.