Drawing upon established research in the psychology of influence and neuro-linguistic programming, he guides readers to define their "presentation universe" by using a "3 Dimension" (what-why-how) outline. Although Jeary introduces eight general practices of successful presenters, he shines in describing the practical nuances of presentations including how to: do homework to understand an audience, cut tensions that interfere with rapport, give an audience breathing space, handle hecklers, wrestle stage fright to the ground, and build a presentation arsenal of anecdotes.
A call to self-awareness adds depth to his strategies. For example, one insightful chapter lists eight inhibitors (such as perfectionism, desire to please, aloofness, and good student syndrome) that sabotage presentations. Another section focuses on the anatomy of how to say "thank-you"--and what it communicates about a speaker’s self regard. At times, the chapters suffer from too many theories backing up Jeary’s smart suggestions. But this is an insightful book on how to change someone’s mind. --Barbara Mackoff