Introduction to International Marketing (Marketing in Action)
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Book Details
Author(s)Keith Lewis, Matthew Housden
PublisherKogan Page
ISBN / ASIN0749422467
ISBN-139780749422462
MarketplaceIndia 🇮🇳
Description ▲
This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.