Successful Global Account Management: Key Strategies and Tools for Managing Global Customers
📄 Viewing lite version
Full site ›
Book Details
Author(s)Nick Speare, Kevin Wilson
PublisherKogan Page
ISBN / ASIN0749436042
ISBN-139780749436049
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank1,339,548
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
More Books in Business & Economics
Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View