Successful Global Account Management: Key Strategies and Tools for Managing Global Customers
📄 Viewing lite version
Full site ›
Book Details
Author(s)Nick Speare, Kevin Wilson
PublisherKogan Page
ISBN / ASIN0749436042
ISBN-139780749436049
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank1,339,548
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View