The Marketing Plan: A Step-by-Step Guide, 3rd edition (Professional Paperback Series)
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Book Details
Author(s)John Westwood,
PublisherKogan Page
ISBN / ASIN0749437480
ISBN-139780749437480
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
A well-devised marketing plan, the focus for all marketing aims, proposals and activities, can improve a company's performance. This new edition clarifies the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.
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