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International Marketing: Strategy, Planning, Market Entry and Implementation

Author Roger Bennett, Jim Blythe
Publisher Kogan Page Business Books
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Book Details
Author(s)Roger Bennett, Jim Blythe
PublisherKogan Page Business Books
ISBN / ASIN0749438088
ISBN-139780749438081
Sales Rank6,517,790
MarketplaceUnited States 🇺🇸

Description ▲

* Restructured and fully updated new edition